How Videoshift Media Brought Open2view’s National Brand Campaign to Life
At Videoshift Media, we love helping brands communicate big ideas in a way that feels human, memorable, and strategically sharp. So when Open2view Australia approached us to elevate their national marketing with two flagship brand videos, we knew this was the perfect opportunity to blend storytelling, humour, and high-end production.
Cast & Crew on-set in Gold Coast, AU.
The brief was clear:
Create two comedic-yet-professional videos—one for vendors, one for real estate agents—that explain Open2view’s services in a way that keeps the audience engaged while still delivering substance. Real estate content can easily fall into the “dry and corporate” category, but Open2view wanted the opposite: fun, fresh, and unmistakably them.
Writing With the Perfect Talent in Mind
From the outset, we wrote the scripts with Ayden and Jess from The Block in mind. Their mix of warmth, charm, and comedic timing suited the brand voice perfectly. Once secured as our on-screen talent, the creative direction clicked into place.
Our writing team crafted two scripts built around:
Clarity – explaining the service offering without jargon
Relatable storytelling – tapping into real-world frustrations and moments vendors and agents know all too well
Purposeful comedy – humour that actually reinforces the value of Open2view’s solutions
The tone was friendly and professional, with just the right amount of playful edge to keep audiences hooked.
A Production Built for Impact
To bring the concept to life, we assembled a top-tier production crew on the Gold Coast.
Videoshift Media provided:
Creative direction
Scriptwriting
Directing
On-set leadership
We flew in our director and supported the production with an agency Assistant Director. Local specialists rounded out the team, including a talented Director of Photography, lighting crew, and sound department.
The combination of national talent, local crew, and a strong creative backbone made for a smooth and energised production from start to finish. Ayden and Jess brought an incredible level of professionalism and fun to set, elevating every beat of the script.
Evergreen Videos for a National Network
The final videos are polished, engaging, and built to last—evergreen content ready for rollout across Open2view’s entire Australian franchise network. Each piece speaks directly to its intended audience while delivering a consistent brand message.
Best of all, Open2view is thrilled with the result. The campaign not only reflects their service offering, but also captures the personality and values of their brand in a way that stands out in the real estate industry.
Why This Campaign Matters
For us at Videoshift Media, this project was a perfect example of what happens when smart strategy, purposeful comedy, and strong collaboration come together. It’s the kind of work we love doing—work that’s creative, effective, and built around a clear brand story.
Open2view now has two national-level videos that their teams and franchises can confidently use across marketing materials, presentations, and sales conversations. And for us, it’s another reminder of the impact well-crafted storytelling can make.
